Red Bull Reporter is a nationwide search to find the best young music, culture, and sports journalists/filmmakers/photographers and presenters and give them a chance of a lifetime – to use their skills and indulge their passions as a Red Bull Reporter.
The partnership with Nuts.co.uk sees the creation of a bespoke web channel promoting Red Bull Reporter and offering users the chance to apply to report on the forthcoming Red Bull X-Fighters final for the site. Users will be invited to upload examples of their own work, reporting on an event they’ve attended, and a winner will be selected by a panel of Nuts/Red Bull Reporter experts.
The winners will then be sent on assignment to cover the Red Bull X-Fighters final as the world’s best freestyle motocross stars battle it out for the supreme title. They’ll then post their special report on www.nuts.co.uk.
Nuts.co.uk deputy editor Craig Bloomfield adds: “Nuts embodies a spirit of fun and living life to the full and we take every opportunity to place our readers at the centre of our world. It’s a perfect example of brand synergy: Red Bull’s X-Fighters series of freestyle motocross events will excite the Nuts audience, while the Red Bull Reporter opportunity will provide Nuts.co.uk with valuable user-generated content that will resonate with our core users.”
About Nuts
IPC Media says: “Nuts is PPA consumer Media Brand of the Year 2009. Nuts is the number one selling men's lifestyle magazine in the UK, accounting for two out of every five men's lifestyle mags purchased. Launched in 2004, Nuts has established itself as the biggest brand in men's media. Nuts.co.uk is Britain’s number one men’s lifestyle website according to the Hitwise UK Online Performance Awards 2008. Updated daily with exclusive images and video, the site delivers the very best in girls, sport, news, games, humour, gadgets and gear. Combined with Nuts – Britain’s best-selling men’s lifestyle magazine – the Nuts.co.uk website gives IPC an unparalleled total reach into the most-elusive and hardest to please audience there is – young men.”
