By adding another relevant channel to meet the demands of today’s audiences for easy-to-access premium content, the magazine further extends its reach and accessibility – and its global relevance for media buyers, say the publishers.
“With strong appeal to men who enjoy an engaged and active lifestyle – and everyone who’s passionate about action, sports, fun and entertainment – The Red Bulletin is the place to go for inspiring and extraordinary content that surprises with unexpected perspectives on topics that matter to our readers,” said Wolfgang Winter, General Manager Red Bull Media House Publishing. “The launch of redbulletin.com not only allows us to expand reader accessibility to a full range of platforms worldwide, it also offers media partners new possibilities for their commercial campaigns – from singular advertising initiatives to an individually designed full-package-integration on social, print, mobile and online channels.”
Thanks to the responsive design of redbulletin.com and its optimized usability, readers can easily dive into a world of action, sport, lifestyle, art, music and travel content right on their screens, in a format designed for the best and easiest user experience. All articles from the print edition captivate the reader with arresting visual story telling and extra content that takes them even deeper into the stories, such as behind-the-scenes videos, added images and insightful bonus text, uploaded daily, say the publishers. In this move, the redbulletin.com follows the Snowfall approach introduced by The New York Times in 2012 by translating the print magazine into visually appealing online content – including large photos over the entire screen, parallax scrolling and moving images.
The Red Bulletin and redbulletin.com are published by global media company Red Bull Media House in five languages – English, German, Spanish, Portuguese and French – with five international editions and 12 localized country versions.
