In an environment of radical pension changes and increased life expectancy, retirees are increasingly looking for alternative answers to managing their finances in retirement, says Reader’s Digest. With house price growth continuing to provide a welcome boost to homeowners pension pots, equity release is playing an augmented role in the ever-changing landscape of these retirement options.
The affiliation is part of the publication’s ongoing relaunch, following its recent purchase by venture capitalist, Mike Luckwell. An upgraded digital edition and website are currently being introduced.
Steve Wilkie, Managing Director, of Responsible Life, comments: “Customers are increasingly capitalising on the flexibility of equity release, using the equity from their home to fund their retirement - which would otherwise look bleak in a storm of low interest rates and poor performing annuities.
“This partnership provides us with a platform to reach the over 55s, to ensure they are aware of equity release as a way of addressing financial strain in retirement. We want to ensure that this option is openly explained and explored alongside all other retirement funding options.”
Mike Luckwell, Chairman of Reader’s Digest comments: “We are delighted to work with Responsible Life and to bring to our readers this type of financial help. This is the first of a series of planned marketing partnerships and changes to update and upgrade Reader’s Digest and will further enhance results following Reader’s Digest’s first profitable trading quarter for many years.”
