The appointment is the result of increased demand by clients for its integrated, data-driven solutions, says the company.
Rhapsody’s full service offering encompassing pre-media output for print through to the build of websites, apps and digital campaigns, enables it to help clients create a personal and engaging customer experience, from data insight through to delivery.
Tony Williams has a deep understanding of the data industry with over twelve years experience providing direct marketing, CRM, data sales, analytics, data appending and email marketing solutions to leading b2c and b2b brands. Before joining Rhapsody he worked at TwentyCi, a life stage trigger-led, full service marketing agency, and formerly held positions with companies including MarketingFile, DLG and CACI.
Commenting on his appointment Tony Williams said: “The chance to work with Rhapsody was too good an opportunity to miss. They represent the best parts of the industry all encapsulated into a perfect package that I feel clients, past, present and future, need to know more about. Their knowledge and understanding of data and marketing in general is second to none and I relish the chance to add to this knowledge base.”
Tim Moscow, Operations Director, Rhapsody said: “The addition of Tony to the team further widens our knowledge and expertise to clients within data management and marketing. Coupled with award-winning technology and data-driven analytics, Rhapsody is delivering compelling, multi-channel content for clients with measurable ROI across both print and digital media.”
