Rhotic Media to launch new magazine and website

Rhotic Media says Financial Promoter will launch as a quarterly, perfect-bound, print title in April 2023, followed by the launch of its sister website in May 2023.

The magazine will analyse the current marketing campaigns of financial services companies in capital markets and retail finance, including businesses in the world of investment, pensions, fintech, banking, lending and professional services.

The title will also include coverage of major financial conferences, seminars, and exhibitions, reporting on the campaign focusses of banks, asset managers, fintechs, pension funds, consultants and professional services firms, says Rhotic Media.

In addition to an examination of the marketing activities of businesses in the sector, they continued, Financial Promoter will feature regular interviews with marketing directors, content directors and senior leaders in corporate communications. Educational sections, meanwhile, will support readers in their continuous professional development in strategic content marketing.

Each print edition will have a regular listings section, documenting industry awards schemes together with a comprehensive guide to that quarter’s industry conferences and events, including Rhotic Media’s own content workshops.

The Financial Promoter website, meanwhile, will be a hub to showcase individual company campaigns, analysis pieces on how macroeconomic events are affecting marketing decisions and regular coverage of how peer group companies are marketing at major exhibitions.

Joe McGrath, founder of Rhotic Media, said there is a clear gap in the market for a title that serves the marketing function of financial services businesses: “Financial Promoter is designed to give marketing teams a better understanding of the current trends playing out in their key markets and how their peers are responding.

“Rhotic Media benefits from a host of a financial clients who are keen to tell their story and a team of journalists who are immersed in the core areas of financial services. It puts us in a terrific position to educate our colleagues about the current trends and topics.”