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RICS appoints Redactive for online sales

The Royal Institution of Chartered Surveyors has appointed Redactive Media Group to develop the commercial activities of its Find a Surveyor online directory.

Redactive will manage the site’s advertising sales from 3 April 2012.

Find a Surveyor is the most comprehensive search directory dedicated to surveying, with over 51,000 global offices listed on the site. The site enables over 30,000 consumers and business customers each month to locate the right supplier by location and specialism (from building construction to party wall advice).

Aaron Nicholls, Publishing & Business Development Director, Redactive said: “Redactive is delighted to be working with RICS to develop its already-successful online directory. RICS is a powerful brand and Find a Surveyor delivers results for both users and advertisers. All the foundations are in place for our digitally-adept sales force to drive the site to even better fortunes.”

Ruth Lake, Director of Publishing and Content Services, RICS said: “RICS are really pleased to be working with Redactive on the Find a Surveyor website. We look forward to liaising with Redactive to develop the product offering on the site leading to an improved customer experience and ongoing increases in the return on investment that advertisers receive. Find a Surveyor is a core part of the RICS product family and its continued success is key to the RICS’ future plan.”