River has developed a new approach for Journey magazine, which will become a key element in the Princess Cruises marketing strategy.
According to River, the magazine promises to:
* Highlight Princess Cruises as destination experts through credible, relevant travel content designed to showcase its network of more than 330 ports of call worldwide.
* Reflect the premium experience of travelling with Princess Cruises and foster a community of past and new passengers.
* Complement the Princess Cruises Come Back New proposition by inspiring cruise passengers to discover something new.
Nicola Murphy, CEO of The River Group says: “We are delighted and proud to be selected by Princess to produce Journey. It will draw on River's wealth of experience of publishing in the luxury travel sector, and we are looking forward to infusing Princess content with the creativity and innovation River is well known for.”
The project will be headed up editorially by River’s Claire Irvin (Editorial Content Director), and Tracy Keen (Editor). Claire says “Every day on a cruise brings something new – and every page in the magazine will do the same. Introducing new destinations or a different perspective on a classic one, providing new information and inspiration, new products to buy and new ways to while away a day at sea – the magazine will have real take-away value, embodying the Princess Come Back New philosophy and using this as a lens through which every feature is filtered.”
Suzanne Korff, Head of Marketing Communications at Princess Cruises, adds: “We are thrilled to be working with The River Group. River’s creative approach and content marketing experience will keep the customer at the heart of the magazine, while reinforcing Princess as destination experts.”
Journey will be relaunched in March 2016
Key facts
Format: Print
Print run: 100,000
Languages: English
Frequency: 3 per year
Print distribution: Mailed direct to Princess customers
Digital circulation: To be confirmed
Audience: Affluent professionals and retirees
Age: 59 years
Gender: Female and male
