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River wins increased business with Ramblers

The River Group has announced that it will be expanding its role with Ramblers to include the Ramblers Online Directory within its media sales remit.

The River Group has worked with the Ramblers for just over three years as a full service content agency in both a print and digital capacity across the business.

The River Group currently looks after all media sales opportunities in walk magazine; the Ramblers’ quarterly flagship title with a circulation of 99,819 (ABC Jan 10-Dec 10); walkmag.co.uk - the successful website for all-things walking related; and the monthly email newsletters to the walking community.

The Ramblers Online Directory is an exciting and interactive tool to help you find the perfect accommodation either close-to-home, for walking weekends and for holidays for all sizes of parties, says River Group. It can be searched by accommodation type e.g. B&Bs, self-catering, hostels and campsites suitable for groups. You can also search along 100 of Britain's favourite long distance paths, or by national park, county, town, place and postcode. Users are then able to pinpoint their chosen accommodation with the interactive online mapping service.

Tony Hall, Ramblers Marketing Director, says: “The River Group was our natural choice to help us grow the Online Directory and develop it to become the number one guide for finding accommodation in the UK.”