The App is downloaded via iTunes. Readers can search all the announcements from the previous two months and archive favourites.
Once readers have found someone they know they can leave a comment or upload photos. Users can also share the announcement with friends through e-mail, Facebook and Twitter.
Commercial director Nicky Holt said: “We (the Rotherham Advertiser) are the first in the UK to launch an App for the BMD section, allowing us to extend our brand to a new non-traditional newspaper audience.
“We are a traditional weekly newspaper group, but that has not prevented us from identifying opportunities in new media and technology to capitalise on a key pillar of a traditional printed product.”
Source of story: The Newspaper Society
