Advertisers pay for guaranteed views of that article or video, and nothing more. There is no charge for the content creation or promotion - and there is no additional cost for impressions.
“The last couple of years have ushered in an explosion of content marketing and native advertising,” says Matt Sanchez, CEO of Say Media. “These concepts are not new, but what is new is that we’ve been feverishly working on standardisation, scale, and efficiency in the name of truly making content marketing a meaningful part of the digital advertising revenue pie.”
According to Say Media traditional measures of content marketing have focused on article volume and cost-per-click, resulting in low-cost low-quality articles that readers ignore and that deliver no benefit for advertisers. More articles for less money and media metrics that skip engagement with content miss the central value of content marketing. Accountable Content shifts the partnership discussion to creating the best content and making sure as many people engage with that content as possible.
“Most companies charge per post when selling content, which turns content into a cheap commodity. That’s simply not a good investment,” says Carla Faria, UK Solutions Director, Say Media. “Worse, advertisers are buying this content by the yard and no one is seeing it. With Accountable Content, advertisers can work with Say Media publications like Remodelista, xoJane and ReadWrite to create authentic content that readers love - and only pay when people engage with it.”
Accountable Content advertising solutions are available on all Say Media publications effective immediately.
Learn more about Accountable Content here.
