Adaptive streaming company SeenThis has announced the launch of the latest iteration of its technology, enabling advertisers to improve performance through segment-by-segment optimization. Compared to conventional video ad serving, the company says, this offering enables advertisers to further reduce their overall data use and associated carbon emissions, at a time when sustainability is becoming increasingly important to advertisers.
The updated proprietary technology is powered by segment-by-segment optimization. It not only adapts to user conditions but also to the video content itself - further reducing unnecessary data waste while optimizing quality.
Gabrielle Persson, VP products at SeenThis, explains: “SeenThis proprietary streaming technology was already adapted to user conditions such as connection speed, available bandwidth, device and browser. It is now adaptive to video content, too, offering segment-by-segment quality and data optimization. Just as cyclists experience hills and valleys during their rides, video ads vary in complexity across their timeline. Our improved technology adapts to this unique ‘landscape’, and a number of creatives have already benefited from incredible enhancements.”
Jesper Benon, CEO at SeenThis, adds: “We are all about combining unparalleled performance with sustainability and transparency and we never rest on our laurels. As such, we are delighted to announce the launch of our updated technology and remain committed to driving even more powerful data-saving capabilities whilst delivering improved user experience and performance enhancement for advertisers.”
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