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Simply Crochet launches free weekly Granny Square app

Future yesterday unveiled the Granny Square a Week app, from the makers of Simply Crochet. The free app will bring subscribers a colourful new granny square design every week.

Available now on Apple’s Newsstand, Granny Square a Week, has been developed for iPhone and iPad. It is the perfect on-the-go crochet companion for keen crocheters and beginners alike, say the publishers.

Simply Crochet was launched in January 2013 and has already seen huge success, catering for the growing demand for crochet content – crochet is a craft on the rise! Aimed at beginner/intermediate crocheters, Simply Crochet is packed with a wide range of projects and inspiration. Simply Crochet is the No.2 knitting and crochet title in WHS, and has, according to Future, a brand reach of over 207,000 keen crocheters every month.

Kerry Lawrence, Head of Women’s Creative at Future, says: “The new Granny Square A Week app is an absolute must-have for everyone who loves – or who would love to learn – crochet. Each week subscribers will receive a new granny square pattern which build into a unique collection that can be accessed and used on the move. The app is the perfect companion for all crocheters from absolute beginners to hooking experts and, best of all; it's completely free to download!"

Debora Bradley, Editor of Simply Crochet, adds: "Granny squares are one of the many joys of crochet. They can be very simple – one of the first things most people learn is how to make one – or really complicated. What they all have in common is that each square is a crochet motif, worked in the round from a central circle. Then you make a series of rounds that grow outwards, using chains and clusters of stitches. You can create granny squares in infinite variations of stitches and colours. We're starting the app with our favourite recipe for the perfect basic square, and then every week exploring a different design. You can use them to create cushions, blankets, accessories, tops, skirts and more – pretty much anything you can think of!"

The Granny Square a Week app has been created using Future’s own interactive app creation software FutureFolio.