Shortlist Media Ltd, publisher of freemium women’s magazine Stylist, and Ford Fiesta announce the arrival of #FiestaStylista – a competition designed to uncover fashion’s biggest new styling talent.
The winner will receive £10,000, a VIP trip to New York during New York Fashion Week and the chance to showcase their work on a Stylist October advertising cover. Running over the next four months, the winner will be announced at the four-day Stylist Live event (15-18 October; live.stylist.co.uk), set to be attended by 16,000 Stylist readers, say the publishers.
Editor-in-chief of Stylist, Lisa Smosarski says: “#FiestaStylista is a career-defining opportunity for new fashion talent. Stylist magazine has a long history of supporting emerging creatives throughout the industry – making #FiestaStylista a natural fit for our passionate and engaged audience.”
Having previously created the award-winning 24-Hour issue in 2013, Stylist and Ford Fiesta have worked together on the development of the #FiestaStylista concept, reinforcing Ford Fiesta’s close relationship with fashion. Ford Marketing Director, Anthony Ireson: “Ford is delighted to be working with Stylist Magazine for our #FiestaStylista competition, providing the chance for aspiring fashionistas to become the next top stylist. It’s a great opportunity for Ford to showcase the UK’s best-selling car to our target market with the UK’s free weekly magazine for smart, successful women”
Mike Soutar, CEO of Shortlist Media Ltd, says: “It is great to be working with Ford Fiesta again and to be co-creating this fantastic editorial integration across so many platforms.”
