The partnership will see The Telegraph collaborate with Brand USA to generate content covering every aspect of the USA to encourage their audience to discover America.
The campaign includes branded online content running across The Telegraph, editorial supplements led by The Telegraph’s Head of Travel, Charles Starmer-Smith, iPad advertisements and travel features, as well as a dedicated online USA hub, in addition to other digital activity.
The campaign will showcase a number of different areas of the USA, including South Carolina, Austin, Texas, as well as the Rhythms of the southern cities of Atlanta, Nashville and New Orleans. There will also be a focus on different themes, including food and drink, sports, the U.S. National Parks and culture.
Charles Starmer-Smith, Head of Travel, TMG, said: “We are delighted to be working with Brand USA to demonstrate to our audience, across all of our platforms, the huge range of sights and activities available to those who visit America. This campaign will hopefully convey the enormous range of options available to those amongst our Telegraph audience who might be considering a visit to the USA – from New York, to Florida, to Yellowstone National Park - America really does have something for everyone.”
Christopher Thompson, Brand USA President & CEO, said: “Working with such a well-respected and trusted media partner will help enhance Brand USA’s presence in the UK market. By highlighting the U.S. as a fresh and unexpected place to travel, we aim to inspire The Telegraph’s audience to rediscover the USA in new and exciting ways; from iconic cities to the road less-travelled, through the great outdoors and beyond.”
