The partnership will include sponsored content running in the sports section of the paper around each test match, exclusive video previews fronted by cricket analyst Simon Hughes and a special end-of-season event at Lords in the autumn. In addition, Marston’s will be providing competitions and promotions for Telegraph readers across the summer series.
Daniel Best, Director of Creative Solutions, TMG, said: “The Telegraph has always been committed towards providing our readers with excellent cricket coverage and our new partnership with Marston’s further cements this. We’re delighted to be working alongside Marston’s to bring fans of the sport the most comprehensive experience possible.”
Des Gallagher, Marketing Manager for Marston’s, says: “We’re delighted to be continuing our cricket association with the Telegraph for the forthcoming summer tests, building on the strong results we saw after partnering with Simon Hughes and the Telegraph for the Winters Ashes series. By working with the Telegraph, which is renowned for its cricket editorial, we can build a multi-layered communications plan that can help us achieve our brand and business targets this summer.”
