The Big Issue, which offers homeless and vulnerably housed people a means by which to earn a legitimate income, has launched its Christmas campaign, The Big Wish, to highlight the challenging circumstances magazine vendors are facing at what should be their busiest time of year.
The campaign underlines the stark difference between the fantastical wishes many people make for Christmas and the reality of the vendors’ wishes; often things that we all take for granted, says The Big Issue. The campaign will be launched with hand drawn graphics across social media, out-of-home and print to bring the vendor wishes to life, underpinned with a PR campaign.
Lord John Bird, Founder of The Big Issue, said: “Our Big Issue vendors used to thrive in Winter but with much quieter high-streets, they're now struggling to get by, more than ever before.
“We all have Christmas wishes and our vendors are no exception. Our vendors are working hard this Christmas to achieve their Christmas wishes by selling The Big Issue. Whether it’s saving to take their son out for the day or a train ticket home to see their family.
“With your support, you can help us be here for our vendors this Christmas. That's because every time you buy a copy of The Big Issue, subscribe or donate, you are helping our vendors to work their way out of poverty by providing 'a hand up not a hand out. You're helping Big Issue vendors achieve their Big Wish.”
Clive, a Big Issue vendor, who sells in Plymouth, said: "I would like me and my dog to come up to travel up to London to visit an old friend of mine I haven't seen for 11 years."
Rahala, who sells the magazine in Bournemouth, said: "I hope for this year to be much better than last year. Last year was so hard. I hope I can have a nice year with my children and treat them to a nice Christmas!... I also wish for my health! and for everyone elses' health"
Dave Martin, who sells in London, said: "Have an art exhibition and try and make a living from my artwork.”
The Big Issue recently celebrated its 30th Birthday. In that time, the organisation has helped over 105,000 vendors earn over £144 million.
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