The Economist’s ‘Where do you stand?’ campaign, launched in June 2010, returns to underground train stations in London on the subjects of the Olympics and the baby boomer generation. Presenting arguments for and against each issue, the posters will ask if hosting the Olympics is a waste of money and if the baby boomer generation has left a good or a rotten inheritance.
By encouraging people to engage in discussion and debate, The Economist hopes to challenge non-readers’ misconceptions of the publication by showcasing its editorial content, demonstrating that it might be something they'd enjoy.
The campaign launched on the 14th March with the posters live until 28th March. The two themes will run simultaneously.
The campaign was created by Abbott Mead Vickers BBDO. Media planning and buying was handled by PHD.
