It means, says The Magazine Production Company, that clients can now choose their complete end-to-end solution incorporating sales, editorial, production, print and distribution, or individual services depending on need.
Advertising sales will be offered on a purely commission basis, meaning no sale, no fee.
Michael will also be able to coordinate the chasing of copy for production and liaise directly with new advertisers regarding the provision of artwork design services.
Michael O’Neill said, “I believe in building relationships with both publisher and every advertiser. It’s not just about selling advertising space, but taking ownership to understand the advertiser’s marketing aims to develop and deliver a marketing package. It’s this that aids success for everyone involved.”
Dean Cook, managing director of The Magazine Production Company, said: “By teaming up with Michael, we can now offer dedicated advertising sales to support any independent publisher. The client will now have, at their disposal, access to qualified advertising sales, publication editors, writers, journalists, proof-readers, magazine production artists, printers and distributors. They can now pick and choose which service(s) they wish to tap into to support them or just choose the complete end-to-end service with the personal touch from everyone involved. It’s about having access to a professional team on a pay-as-you-go basis and delivering a better product at the right value."
“Our twist in offering a choice of services mean that we can provide a very effective alternative to contract publishing without the associated costs or commitment."
