The multimedia campaign features the larger than life pet dog who finds himself lost in the big City, searching for home. Tiny is anything but that; the 3m tall dog, signifying, says The National, the sheer scale of The National proposition, will pop-up around national press buyers, planners and agencies offices to dispel some of the common misconceptions surrounding regional media.
According to The National, the UK wide advertising platform has the 2nd largest readership of national daily newspapers, with a loyal and receptive audience and is twice as popular as The Sun in the areas it covers.
The National aims to make it simple for national advertisers to connect with local audiences, providing access to leading local brands. The National includes the top paid dailies in England & Wales and the London Evening Standard. The 21 daily titles included in the package have a combined ABC circulation of 1.5 million.
The #Expectbigthings campaign launched online on June 1 will run for 4 weeks.
