Since May 1996, The Telegraph has been a pioneer of subscription models to help build lasting relationships with customers, and was the first UK daily national paper to introduce such an offering, says the publisher.
To mark this milestone, the first print subscribers who took up this offer and remain long standing readers 25 years on will receive a bespoke mounted Matt cartoon and a letter from the Editor, Chris Evans.
Since its first print subscription package in 1996, the Telegraph has evolved its subscription model. In 2017 the Telegraph Media Group (TMG) outlined its subscriber-first strategy and its aim of reaching 10 million registrants and 1 million subscribers by 2023.
Now Telegraph subscribers have access to the Telegraph’s journalism across print and digital via telegraph.co.uk and the Telegraph app. In addition, they also receive an array of exclusive subscriber benefits including rewards, subscriber only newsletters and events.
According to the publishers, TMG’s subscriber strategy has seen continual growth with the milestone of 600k subscribers surpassed in March 2021. The latest figures, assured by PWC, show in April 2021 that The Telegraph had 617,396 subscriptions across print and digital, with 13,925 net new subscriptions this month – details can be viewed here.
Nick Hugh, CEO, Telegraph Media Group said: “This 25th anniversary demonstrates how the Telegraph has been at the forefront of subscription model experimentation. Our subscription growth enables ongoing long term investment in our award-winning journalism and creates closer connections with our highly engaged and loyal subscribers.”
