InPublishing: The things they said in Season 3 of The InPublishing Podcast

Huddled under an umbrella enjoying your staycation? Trying to work out why August is still classified as a ‘summer’ month? Wondering why your margarita does not taste quite the same as the one you had two years ago in Mexico? Looking for something to do? Well, could I suggest putting your feet up and listening to one of our Season 3 podcasts. Here are some titbits to whet your appetite:

“The ideal is that if you stop any employee in the company and ask them five of the most important things the company is working on right now … that person will tell you, rapid fire, one to five.” (Luke Nicholls, content director, Faversham House)
“If you've got different parts of the industry presenting slightly conflicting messages, it’s easy for politicians to say, ‘you guys don’t know what you’re after, so why don’t you think about it first and come back to us’.” (Owen Meredith, then PPA CEO)
“Ultimately, you want to produce content that helps and informs people – that’s what B2B journalism is.” (Mark Sennett, CEO, Western Business Media)
“We are not about the guilt. We don’t ask our audiences to change their bodies or present them with images of models.” (Esther Newman, editor, Women’s Running)
“It’s incumbent on all of us to share data and insights (about virtual events) into what can be a very useful medium because we are still all learning.” (Ivor Eisenstadt, then MD, MGP)
“With Black Lives Matter, I realised I had to more actively seek out … black-owned businesses and black-owned homes.” (Loma-Ann Marks, editor-in-chief, Reclaim magazine)
“Customer-first is all about gathering all the data we have and building a deeper layer of understanding of our audience.” (Emma Callaghan, sales & invention director, Reach Solutions)
“I went into it thinking there must be a business model in here somewhere, but didn’t have any idea where that might be.” (Marcus Fairs, founder & editor-in-chief, Dezeen)
“Everyone’s mindset across the business changes when you become a subs business.” (Daniel Pearce, CEO, TTG Media)
“Marketing technology now underpins everything we do, and we need people who can harness that tech.” (Georgina Rushworth, head of marketing, Pharmaceutical Press)
“We see the office for that heads-up and heads-together opportunity, where people can collaborate and share information; then there’s the heads-down side where you just want to get something written or do a bit of coding, that will probably be better done from home.” (Mike Sewell, MD, CPL)
“Don’t narrow yourself too early… do the general stuff, be a more general reporter … and then find the thing that really interests you.” (Ed Walker, audience & content director, Reach)
“It’s important not to overload with lots of data that doesn’t actually make a difference to the story you’re trying to tell.” (Sharon Cooper, chief digital officer, The Economist Intelligence Unit)
“How will posterity remember Murdoch? The patron saint of paid content? Or an almost satanic force of media control and manipulation? Perhaps future generations may be more forgiving than his contemporaries.” (Jim Bilton reviewing the mediaONmedia survey)
“Readers have a sense of ownership. They talk about the brand like it’s their friend – ‘it belongs to me’. Therefore, you always need to tread carefully when making changes.” (Marie Davies, MD, Immediate Media Co)