The Johnston Press-owned title pulled out all the stops both in the run-up to the event and on the weekend itself. Saturday's sales increased by 8,369 copies, which represented a +14.6% increase week-on-week, say the publishers.
A 68-page Tour de France-themed Yorkshire Vision glossy magazine highlighting the business opportunities the Tour de France gave to the county, and issued a few days before Le Grand Depart, helped lift the week's overall performance by an extra 12,696 copies (vs the previous week).
The title also printed a Sunday edition for only the second time in its history (the first time being the death of Dianna, Princess of Wales) although the sales figures from that are not yet available.
Richard Thomson, Group Sales and Circulation Director at Johnston Press, said: "The Yorkshire Post managed to completely own the local media coverage over the weekend - both in print and online - and the boost in sales figures is a real testament to the incredible efforts of the whole team there. The coverage was second-to-none and obviously appreciated by both locals and visitors across the county.
"Sunday's special edition - which featured a spectacular image-led wraparound, has also proved to be a huge success and is still selling well."
An exclusive Yorkshire Post online live feed was also a hit as it curated content from JP's own output as well as other organisations and contributors. The social wall used the hashtag #tdfyorks and featured an impressive range of content that provided a ‘to-the-minute’ overview of all the action.
The Yorkshire Post site had a 62% uplift in visitor numbers and 131% uplift in page impressions over the weekend (uplift on the average of the previous four weekends).
