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Time Out acquires LikeCube

Time Out Group has taken a further step in its progression towards consolidation as a digital media group, with the acquisition of LikeCube.

LikeCube is a cutting edge personalisation software company that uses semantic analysis to give web and mobile users personalised recommendations.

Once the software is integrated, Time Out will use the intelligence gained from users’ “taste graphs” to further complement its award-winning editorial in providing consumers with an unparalleled service, delivering inspiring ideas, online and via mobile, says the company.

David King (pictured), Time Out’s CEO, says “LikeCube will ensure Time Out can deliver the best, most relevant recommendations to its customers, making sure they get the most out of their time and money”.

LikeCube’s co-founder Eleanor Ford says “We are delighted to see personalisation and a renewed focus on innovation at the heart of Time Out. Our starting point at LikeCube was to allow users to discover the most relevant places, based on what they like and what people like them like, with Time Out this will become a reality”.