Covering one of the fastest-changing cities in the world, Time Out Dubai has grown at a similarly intense pace. Starting out as a standalone monthly title in 2001 and becoming one of Time Out International’s first weekly editions four years later. Today Time Out Dubai produces 11 annual guides, 27 supplements, a discount card, Time Out Dubai Kids monthly magazine, as well as launching the first ever bi-annual Time Out Style magazine, launched in March this year.
Timeoutdubai.com has also gone from strength to strength with over 400,000 unique users every month, and the brand has also launched a digital product range that includes an iPhone app (currently at 60,000 downloads) and a fully integrated mobile site, with Nokia, Blackberry and Microsoft apps to follow in the near future. Successes such as these help Time Out to consolidate its expanding digital presence as the leading provider of information on arts and entertainment,
This highly successful licensee is a prime example of how Time Out is attracting an ever-growing audience, and its strong digital presence demonstrates how this audience continues to engage with the brand, as media environments adapt and change.
Cathy Runciman, Managing Director of Time Out International said “We are proud to wish the team at Time Out Dubai a happy tenth birthday. We look forward to the next ten years and to many other places across the world replicating its phenomenal success. We anticipate the day when Time Out reaches 50 million people across the world. The next steps to achieve this are the development of digital enhancements that provide personalised taste predictions and recommendations which will give a further boost to our plans for increased engagement”.
“Time Out Dubai has blazed a trail for international Time Out businesses around the world. From its beginnings as Time Out Group’s second international magazine published under license, ITP has developed a hugely successful and innovative range of print products, must-use websites and apps which cover entertainment, culture and tourist activities across four Gulf states – as well as a premium portfolio of awards and events. It’s been very exciting to see the business grow alongside the region’s development”.
Time Out GCC publishing director Zoe Cooper-Clark said “The evolution of Dubai has never moved faster than it has in the past 10 years. When ITP Publishing Group launched Time Out Dubai, the possibilities were endless and unknown, and we have gone further than anyone imagined at the time. Of course, we could not have achieved this without our partners and clients. Our anniversary should be seen as a celebration of the city and the brands and organisations that have positioned Dubai as the most desirable city in the Middle East. I can't wait to see what the next 10 years holds.”
