What’s more, says Time Out, in a survey conducted last week in partnership with You Gov, Time Out Deals was found to have 11% awareness amongst online Londoners, making Time Out Deals the 4th in the market on awareness.
In terms of deal types, 53% of online Londoners are interested in restaurants & bars, 49% holidays and city breaks and 45% theatre and musicals. Beauty products & services (including cosmetics, haircuts, and makeovers) were rated much lower with interest with interest from 25%
Andrew Booth, Time Out’s Director of Marketing said; “we knew when we launched Time Out’s deals business that people would pose the question” why is Time Out going into such a crowded space? But we genuinely believed that we had something unique to offer.
The phenomenal results in terms of subscribers and awareness, seen in such a short time, is a fantastic demonstration of the power the brand has in terms of being connected to our London audience as well as London business and cultural partners in the world’s most vibrant city.
So far we have proven that we can carve out a space and above that, one that has significant scale. This is a key phase of our overall digital growth strategy, being implemented in the UK first as we continue to drive towards having a monthly audience of 50M across our worldwide portfolio.”
E-commerce Director, Paul Shaw, said “The growth of Time Out Deals so far has been largely down to the intimate understanding of London that Time Out has developed over the past 43 years. It has also been significantly accelerated by our existing relationships with an excellent range of business partners.
We are delighted at the level of consumer awareness we have achieved after just one month and we are also pleased at the ease with which deals have integrated with our existing commercial activities.
We are grateful to all those consumers and business partners who have invested their time and faith in us and we now look forward to working with them to further grow our business in the coming months.”
Time Out Deals offer:
• Exclusive access to Time Out Live events and unique London experiences
• Preview and discounted tickets to our favourite gigs and West End shows
• Discounts on London's best entertainment, restaurants, bars & shops
• Great savings on recommended hotels and weekend breaks
• Exclusive screenings and previews of the hottest films
The deals are publicised by:
• Daily emails to a growing list of registered users
• Prominent online coverage reaching 100,000 daily Time Out users
• Blogs, tweets, Facebook, and viral marketing
• Top offers are featured in Time Out’s weekly London newsletter which has over 200,000 subscribers
• Opportunity to be featured in Time Out London magazine (depending on editorial fit)
