The launch issues of BBC Top Gear Latvia and BBC Top Gear Estonia, dated March 2012, are now on sale with a special introductory cover price of €3.50 (£2.90) in Estonia and 1.90 LVL (£2.26) in Latvia.The initial print run for both is 10,000 copies and each will consist of 30% locally produced content.
Editor-in-chief of BBC Top Gear Magazine in Latvia, Ilmars Likums, said: “We are proud to be working with this leading worldwide brand to provide a high quality automotive magazine. BBC Top Gear has a big fan-base in Latvia so we are confident that the excitement and passion of the brand will translate very well here.”
Editor-in-chief of BBC Top Gear Magazine in Estonia, Urmas Oja, said: “It is a great honour to be introducing BBC Top Gear Magazine to Estonia which is a country of great car-enthusiasts. Estonians are eager to feel part of the BBC Top Gear brand, so a magazine in their native language is guaranteed to be a great success!”
Owen Sawford, Sales Executive at Immediate Media Co, said: “After the hugely successful launch of Top Gear magazine in Lithuania with Target Group Media, we are confident this success will continue in both Latvia and Estonia, with the aim of becoming the most popular magazine among male readers in the Baltic States. BBC Top Gear Magazine has a huge following around the world and we’re delighted to welcome Latvia and Estonia to this family.”
BBC Top Gear Magazine (UK) has a circulation of 180,208 (ABC Jul-Dec ’11). Top Gear Magazine has 30 licensed editions and is available in 68 territories across the world.
