The second postcard pack is due to hit the desks of 21,000 media specifiers and influencers around the UK over the next couple of weeks.
The creative postcard campaign has been designed and coordinated by the 300million agency and integrated communications management firm The Lateral Group. Two Sides is targeting those who have the most influence in the choice of communications media including: agencies and designers, corporates, retailers, government, journalists, politicians and publishers.
The latest mailing features six postcards (printed on Freelife Cento and Vellum donated by Fedrigoni) that educate and enlighten. Each card is illustrated by Holly Sims, a London-based, freelance illustrator creating exciting, colourful and bold illustrations for companies including, most recently, Orange. Combining the textured look of printed and stencil shapes, with clever compositions and ideas, Holly's illustrations perfectly reflect the creative properties of paper.
"It's important to correct many common misperceptions about the production and use of print and paper", explains Martyn Eustace, Two Sides Director. "It is an essential part of today's media mix and we are working hard to wake people up to the fact that print media is powerful and sustainable."
Visit the Two Sides website "to discover more about the positive aspects of print and paper".
About Two Sides
Two Sides says: “Two Sides is an initiative (created in 2008) by companies from the Graphic Communications Supply Chain including forestry, pulp, paper, inks and chemicals, pre press, press, finishing, publishing and printing. Today there are close to 100 members. Our common goal is to promote the responsible production and use of print and paper, and dispel common environmental misconceptions by providing users with verifiable information on why print and paper is an attractive, practical and sustainable communications medium.”
