Two Sides Director Martyn Eustace (pictured) explains: “This will be a comprehensive look into how users of print and paper, in all its manifestations from magazines and newspapers to paper bills and books, feel about our industry’s sustainability. We’ll be examining consumer attitudes towards important issues such as forestry and recycling as well as enquiring about user media preferences in a world which is fast becoming digital. We’ll see if there are any significant differences from country to country and also how different age groups perceive the role of print and paper in a multi-media world.”
“Previous surveys”, says Eustace, “have revealed that there remain serious consumer concerns about forests and recycling. Our industry has not yet got across its good sustainability record to the public. Forests are actually growing in Europe by 1.5 million football pitches every year, and current recycling rates, are now close to 70%.”
The survey will be completed by the end of October and the results will be publicised and used to address consumer concerns in the next phase of the international Two Sides campaign.
About Two Sides
Two Sides says: “Two Sides is an initiative by companies from the Graphic Communication Value Chain including forestry, pulp, paper, inks and chemicals, pre press, press, finishing, publishing and printing. Today there are nearly 300 UK members. Our common goal is to promote the responsible production and use of print and paper, and dispel common environmental misconceptions by providing users with verifiable information on why print and paper is an attractive, practical and sustainable communications medium.”
