Vibrant’s contextual advertising claims to reach 62% of the UK internet population – 27 million unique users [comScore, November 2010] – in key sectors including Technology and Business; Automotive; Lifestyle; Food & Drink; and Sports categories.
New in-text publishers signed include the Spectator, which has 2.5 million page impressions and is focused on Politics and Culture. Also, eHow.co.uk, an online destination helping millions of people accomplish tasks by offering trusted advice, through articles and videos, and is one of the leading sites in its sector.
Other publishers now working with Vibrant exclusively include Netrepreneurs and Access World covering Technology; Burst Media UK and Anorak, covering Lifestyle; Cook it Simply and Cook.co.uk covering Food & Drink; and PERFORM targeting the Sports community. Vibrant retained long-standing in-text partner Honest John, an Auto site, following a pitch in January 2011.
Doug Stevenson (pictured), Vibrant Co-founder and CEO says, “Vibrant is focused on growing its network of 6,000 premium publishers and offering advertisers an unrivalled breadth of reach and quality of audiences globally. We work with the world’s leading companies, providing contextual solutions that connect with relevant publisher content and create powerful brand experiences for consumers.”
Ian Cunningham, Company Director at Netrepreneurs adds, "We are thrilled to be partnering with Vibrant, an experienced and well-established contextual advertising specialist. We feel that their premium offering fits perfectly with both our brand and audience."
About Vibrant
Vibrant says: “Vibrant is a world leader in contextual technology aligning billions of words across the internet with relevant video, information, tools, and advertising. With over 6,000 premium publishers, reaching more than 225 million unique users per month (comScore, November 2010), Vibrant gives top brand marketers the opportunity to deliver highly targeted advertisements within premium Web content and offers publishers premium editorial tools to re-circulate users throughout their websites. Vibrant works with top brand advertisers such as Microsoft, General Motors, Unilever, Sainsbury’s and Hewlett Packard.
The company was founded in 2000 and has offices in London, New York, Boston, Detroit, Chicago, San Francisco, Los Angeles, Paris, Hamburg, Munich and Dusseldorf. Vibrant's rapid growth has been recognised by the Inc. 500 and Deloitte Fast 50 lists, and in the UK: Media Momentum 2006, 2007 and 2008 and Sunday Times Tech Track in 2004 and 2005.”
