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Vogue China puts Apple Watch on its Cover

Vogue China is claiming to be the first fashion title in the world to style the Apple Watch on its cover.

The November 2014 issue will feature model Liu Wen wearing the device in an iconic moment when fashion meets tech, reaffirming Vogue’s standing as the unparalleled style bible, say the publishers.

Angelica Cheung, Editorial Director of Vogue China commented: "As the very first fashion publication to feature the recently launched Apple Watch on its cover, Vogue China is following in the Vogue tradition of moving with the times, giving our readers the first glimpse of a pioneering piece of technology that also doubles as a highly covetable fashion accessory. In its slick marriage of technology, fashion and lifestyle, the Apple Watch will have a significant impact on the way we live. The look that David Sims and Karl Templer put together is fresh, modern and with good energy, fitting with the spirit of Vogue China which has been showcasing the best fashion around the world for the past 10 years.”

On the cover Chinese supermodel Liu Wen models the 38mm Apple Watch Edition in 18-carat yellow gold, with a bright red modern buckle, styled by Karl Templer in a striped ensemble by Céline, and photographed by long time Vogue collaborator David Sims.

The November 2014 issue of Vogue China is on sale Sunday 12th October.