On November 1st, some of the biggest key fashion and beauty e-tailers from high-end to high street will be offering online shoppers exclusive fashion and beauty offers, bespoke video content and competitions. E-tailers confirmed to date include, ASOS, Net-a-Porter, Matches, Browns, Astley Clarke, My-Wardrobe and in the beauty sector, Space NK.
Vogue.com will be blogging all night, with regular updates going live every five minutes, alerting readers where to get the best bargains and when. A percentage of all sales made on the night will go to the same charity supported by Fashion’s Night Out, Kids Company.
Dolly Jones, Editor of Vogue.com comments: “We’re delighted to be in a position at VOGUE.COM to undertake this enterprise and to bring the world of fashion into the hands of dedicated shoppers for this unique and exciting occasion. It’s a first for the online community and we’re incredibly proud to be its host.”
E-tailers interested in participating in the event can request admission via Vogue.com’s dedicated micro site: www.vogue.co.uk/fashions-night-in. From there, brands will be contacted with approval and confirmation of offers by members of the Vogue.com team.
In the lead up to the night, shoppers can also log on to the micro site which will list all of the activity planned for the evening, allowing readers to plan their online shopping itinerary.
