Containing more fashion shoots in one edition than ever before, say the publishers, it also carries a record 293 ad pages, the largest number of advertising pages since 2008 and the most in the history of the magazine for a September issue, proving that print is still at the heart of Vogue.
Advertising revenue is up 7.3% year on year and the magazine is on its way to publishing 1900 display pages this year, the highest since the banking crisis of 2008.
Stephen Quinn, Vogue’s Publishing Director says, “Our biggest fashion issue ever just goes to show how much print is still valued by advertisers and readers alike. I’m thrilled with this stunning issue and am excited that we will soon be able to offer readers yet another platform on which to read their favourite fashion title, by launching digital editions for mobile in the Autumn.”
The September issue will be supported by an advertising campaign comprising advertisements in The Times and The London Evening Standard, as well as across digital posters in central London including Piccadilly Circus’s iconic One Piccadilly site, where Vogue has been on display for four months now.
Vogue interactive digital editions will be available on mobile from the Autumn 2014. Digital replica editions launched on iPad with the December 2010 issue, followed by the June and December 2011 issues, and the title has been available digitally monthly since the September 2012 issue.
According to Conde Nast: Vogue has a combined circulation of 201,077 (ABC Jul-Dec 2013) and readership of 1,237,000 (NRS Jul-Dec 2013). Vogue.com has 1,973,878 unique users (Google Analytics April-June 2014) and ad revenue for the site is up by 50% year on year. The magazine has over 2 million Facebook fans to date and will also imminently hit 2 million Twitter followers (currently 1.93 million).
