Presented by Vogue Contributing Fashion Editor Bay Garnett, the first episode of the new series features Lily Allen at her home in the Cotswolds. After delving into the singer’s wardrobe for an analysis of her sartorial prowess, Garnett engages in a quick fire Q&A before asking Allen to reveal her ‘style secret’. Partnering with Vestiaire Collective, this secret will be exclusively uncovered in a spin-off film that will accompany each episode on vestiairecollective.com.
Future ‘Inside The Wardrobe’ shorts to premiere in the coming weeks will include socialite Olivia Palermo and British model Suki Waterhouse, before all three episodes are released as one complete package.
“Vestiaire Collective is very proud to work in partnership with Vogue for an exclusive insight into the wardrobes of these 3 stylish and talented profiles. Vestiaire Collective’s ethos is all about opening up the wardrobes of fashion lovers and letting them share, buy and sell their treasures with the wider fashion community. With Bay Garnett also on aboard, it’s the icing on the cake bringing great energy and fun to the project and ensuring the videos are a great watch,” commented Fanny Moizant, Co-Founder and UK Country Manager of Vestiaire Collective.
‘Inside The Wardrobe’ was created by the recently appointed Condé Nast Digital Video team, lead by Danielle Bennison-Brown, and is in collaboration with Director Columbine Goldsmith.
Further Vogue Video content to be released will include Alexa Chung fronting a series with support from the British Fashion Council and Google search insights, exploring areas of the fashion business including technology and sustainability; a weekly Vogue News programme; and a Vogue Beauty School series which will launch later in the year, in collaboration with Nicola Moulton, Beauty Director of Vogue.
The GQ Video channel will launch this autumn, followed by a Glamour and Wired channel. Video content from all the branded channels will also be found on The Scene, due to launch later in the summer, making this a go-to hub for premium video editorial offering variety and depth, says Condé Nast.
