After reaching a landmark 100,000 followers in May 2010, Wallpaper* has now broken the 500,000 mark and is averaging 4,000 new Twitter followers every week, claim the publishers. Followers receive updates on Wallpaper’s world of global design, interiors, fashion, art and lifestyle, as well as the chance to interact with the magazine on initiatives such as the recent Wallpaper* 150 Power List.
Wallpaper’s Twitter milestone coincides with www.wallpaper.com achieving its highest ever traffic, with 688,000 unique users in September, up 30 per cent compared to September 2010.
Tony Chambers, Wallpaper* editor-in-chief, says: “Wallpaper* is a truly multi-platform brand and we’re doing great things with our website, iPhone app, iPad apps and iPad edition. We were early to adopt Twitter and our tweets offer a snapshot of the Wallpaper* world, which we’re proud to be sharing with 500,000 followers, and counting.”
Kay McMahon, digital director at Wallpaper*, adds: “The pace at which we attract followers is staggering and this in an incredible milestone. Our sharing of great content and interaction with readers is really paying off.”
