The app is free to all existing Wallpaper* subscribers and gives users a portable and enhanced version of the print issue.
Launching with August’s Handmade issue, one of the most eagerly awaited of the year, the all-new iPad edition features all the content of the print version, but also includes behind-the-scenes videos, user-controlled animations and a specially commissioned soundtrack by fashion’s go-to musicologist, Michel Gaubert. It also features an animated cover and how-to-use guide, as well as giving users the option of viewing all content in either portrait or landscape formats.
Tony Chambers, Wallpaper* editor-in-chief, says: “Our iPad app is a dazzling addition to the tactile touchy-feely print issue. An all-singing and dancing monthly fix with not-to-be-missed added extras. Thank you Jonathan Ive – it feels like the iPad was designed with Wallpaper* in mind.”
The launch of Wallpaper’s iPad edition cements Wallpaper’s status as the flag bearer of a new design movement and a real driving force behind design innovation, say the publishers. Wallpaper* claims to be one of the first brands in the UK to launch a monthly edition on the iPad, and the launch will give advertisers a “new and truly interactive way” of engaging with consumers.
Gord Ray, Wallpaper* publishing director, added: “The iPad is a fantastic new medium for advertisers who love the deeper engagement and interactivity that the iPad offers and we already have a number of high profile brands, including Rolex, embracing the platform.”
The Wallpaper* app is available to download now from the App store priced at £4.99. The app is free for all subscribers to Wallpaper*. The August print edition is on sale now.
