"The vast majority of WAN-IFRA members are small and mid-size businesses around the world. They will profit greatly from a user-friendly, easily accessible, agile, modern learning toolkit such as the Media Management Accelerator,” said WAN-IFRA CEO Vincent Peyrègne. “The broad reach of the online platform and the in-depth modules, combined with certification, will be a real boost for news professionals,” he said.
Thanks to financial support from Google's Digital News Initiative (DNI), the open platform allows WAN-IFRA to leverage its library of global best practice, insights and expertise via a panel of experts, offering a programme that will benefit all levels of rising talent and management in participating news organisations, says WAN-IFRA.
“The inherent advantages of open online courses, combined with our global reach, know-how and guidance, will enable media managers, executives, and the entire industry to quickly and efficiently develop the understanding required to operate and innovate the business of news publishing in the digital age,” said WAN-IFRA Director of Global Advisory Ben Shaw.
The programme features in-depth learning modules led by industry experts, focusing on:
• Digital revenue strategy
• Using data to drive growth
• Innovation & culture
• Paid content & reader revenue
• Digital advertising
The Media Management Accelerator features world-class case studies from top publishers such as:
• Die Welt, Germany
• The Economist, UK
• Amedia, Norway
• next media accelerator, Germany
• Verdens Gang, Norway
• La Place Media, France
• 24Sata, Croatia
• Aftonbladet, Sweden
