“What Car? mobile provides an important route for car buyers to reach our content and the response from our advertisers has been spectacularly positive. The rapid emergence of smart phones and the improved web browsing capabilities of all mobile phones means this will be an important platform for us,” said What Car? publishing director Andrew Golby.
Around 50,000 users a month already access the main What Car? website via their mobile device. This number is expected to increase quickly with the introduction of m.whatcar.com
Steve Fowler, What Car?’s editor, said: “What better way to go shopping for a new car than with What Car? in your pocket? You’ll be able to check on target prices and part-ex values while negotiating face-to-face with a dealer! What Car? mobile makes it even easier for our users to buy the right car at the right price.”
The new service incorporates whatcar.com’s most important features including the nine-point What Car? road test, free of charge used car valuations tool, an advice and tips section on buying, selling and running your car and buying tools including a company car tax calculator.
What Car? comprises three magazines, a market-leading website and several established brand extensions as well as What Car? mobile and What Car? video. The flagship magazine has helped Britain’s car buyers make purchasing decisions for more than 30 years, and its tests are widely regarded as the most trusted source of new-car advice.
What Car? mobile is a partnership between The YOC Group and Haymarket Consumer Media and follows the successful launch of PistonHeads mobile in 2009, mobile.pistonheads.com.
