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WoodWing introduces cloud-based publishing process analytics

At its Xperience 2014 conference in Lisbon, last week, WoodWing Software introduced a new product called Enterprise Analytics, with new analytics features for its multi-channel publishing system Enterprise.

At any time, the cloud-based Enterprise Analytics provides authorized users up-to-date information about the progress of their production processes, enabling them to take timely action whenever needed, says WoodWing Software. Using the Enterprise Analytics Application, multiple visual reports can be accessed about stories and related objects, including articles, layouts, images, audio and video. The real-time reports will also be accessible on the go via tablet devices such as the iPad.

The first version of Enterprise Analytics, an add-on to WoodWing´s publishing system Enterprise, includes two different reports. The Progress Report shows which stories are already finished and which stories editors and designers are still working on. The Object Status Report gives an overview of the status of all objects related to a story. This enables the team to see if some files are delayed – for example, if an article is stuck in review or a video is kept in post-production. The different states are displayed via customizable color codes.

"Analytics and key insights are high on the agenda of senior management-level professionals,” said Roel-Jan Mouw, CEO WoodWing Software. “At the same time, modern multi-channel publishing processes can be quite complex and involve so many different types of media, that it becomes difficult to see the full picture of the status of production at any moment. With our new analytics features for Enterprise, we address that challenge, and enable publishers to increase the efficiency and reliability of their production processes.”

Enterprise Analytics is a cloud-based solution. Once a file is created, modified, the properties are updated or the content is published, respective data is sent to the Enterprise Analytics cloud. For privacy reasons, users can configure the Enterprise Analytics plug-in for Enterprise Server to send anonymous data instead of detailed user information.

According to WoodWing, authorized users can easily access the analytics at any time, from any location. The cloud-based approach also enables WoodWing to add new reports on the fly without the need for customers to upgrade software components. Future updates to Enterprise Analytics will provide customers with reports to measure workflow efficiency, to capture the features of digital magazines, and more.