The changes are part of a move by the Journal to expand its lifestyle-oriented weekend content across print and online, providing its readers with a more complete, engaging read and its advertisers with more opportunities to reach the Journal’s audience.
The Journal Europe will also expand its digital Life & Style offering at europe.WSJ.com to reflect the changes in print, as well as introducing new digital initiatives.
“We’re reinvigorating our Life & Style content to make it more colourful, lively and entertaining”, said Patience Wheatcroft, editor-in-chief for Europe, The Wall Street Journal. “We’re acknowledging that our readers have a life outside the office, and in this area still turn to us for trusted information they can’t find anywhere else.”
The Journal Europe’s expansion will coincide with the launch of a new 16-page section of leisure and lifestyle content in The Wall Street Journal’s Weekend Edition in the U.S.
In Europe, additional pages will be added to Friday’s standalone Weekend Journal section, on lifestyle subjects spanning food and wine, fashion, travel, golf, arts and collecting, and property and design. Full colour and brighter paper stock will be introduced throughout the section, and new features and columns launched, including a weekly Style & Fashion column by contributing editor Tina Gaudoin (pictured). Ms. Gaudoin will be returning to the U.K. in the autumn, having spent the past three years as the founding editor-in-chief of WSJ., the Journal’s glossy lifestyle magazine.
Ms. Wheatcroft commented, “Readers and advertisers alike recognise Tina as a global authority on style and fashion, and we look forward to her unique and insightful take on these fascinating worlds each week in our new Weekend Journal.”
Advertisers will benefit from the availability of new advertising adjacencies in the redesigned print and online sections, as well as new colour positions and formats. The Wall Street Journal Europe grew advertising revenue by nearly 60% year-on-year (Source: TNS Jan-May 2009 vs Jan-May 2010) and in Europe, The Wall Street Journal claims to be the fastest growing news brand among European business leaders.
“Weekend Journal is an integral part of the Wall Street Journal franchise, and the enhancements we’re making are the next step in our ongoing growth and investment in the region”, said Andrew Langhoff, publisher of The Wall Street Journal Europe and managing director EMEA of Dow Jones & Company. “We’ll maximize the value and effectiveness for our partners and advertisers by introducing a more relevant and targeted environment, and an improved look and feel to the product.”
