The offering will now also include content direct from the respective international editions, along with additional interactive and customizable features.
Beginning last Friday, The Wall Street Journal for iPad includes additional options for The Wall Street Journal Europe and The Wall Street Journal Asia, which can be accessed by all users, along with the U.S. version, when launching the app using the edition selector feature. The regional editions offer content from each day’s paper, mirroring the experience of the print Journal in each region. Readers are provided with the option to save favourite articles and sections for later or offline access, watch videos and slideshows, access market data and quote search, and create a customizable Watchlist.
Launch advertisers include Xerox, The Peninsula Hotels, Mercedes-Benz and Barclays Capital.
The Wall Street Journal iPad app claims to have had more than 720,000 downloads since its launch in April.
“The Wall Street Journal continues to evolve products and news offerings to anticipate the needs of our readers, and to reach new audiences in innovative ways,” said Neil McIntosh, editor of europe.WSJ.com. “Our regionalized iPad app provides us with the perfect platform to showcase the best of our high-quality business content for a European audience, retaining the look, feel and physicality of the printed page while combining it with the convenience, versatility and style of a digital experience.”
In addition to a daily digital version of The Wall Street Journal Europe, the expanded app offers all users a "Now" edition, featuring updated coverage throughout the day, including top article picks from Journal editors. Subscribers in Europe will receive full access to content, such as Business & Finance and Opinion; an archive of each day’s print Journal from the previous week; and a ‘My Journal’ feature for saving and sharing articles.
“Advertisers are able to reach our increasingly valuable audience across multiple platforms, including print, web, mobile and now the iPad tablet. Regionalizing our iPad app for European users will provide a more targeted offering and allow for even greater engagement with our business audience,” said Andrew Langhoff, publisher of The Wall Street Journal Europe and managing director of Dow Jones in EMEA.
