A conversation with French actress Juliette Binoche; travel stories on rediscovering Beirut’s charms and boutique hotels in Portugal’s Algarve; and fashion's litmus test -- "Would Jackie O. wear it?" -- are just some of the features included in The Wall Street Journal Europe’s expanded and enhanced Weekend Journal, appearing in the newspaper and online.
As part of a global move to expand the Journal’s lifestyle content and better serve readers and advertisers, more pages, full colour and brighter paper stock have been added to the Friday leisure, culture and arts section in the Journal Europe, along with new and enhanced coverage of fashion; property and design; travel; art and collecting; theatre; music; books; golf; and food and wine.
There’s also a new look for the European Life & Style section online, including new elements in such areas as property and food. Property will showcase Europe's House of the Day photo galleries and reader poll, and online-only services such as a classified property search by country. The Food & Wine page will be the home of Will Lyons's regular wine column and blog posts and will also highlight Bruce Palling's expert advice on cuisine, with online-only food features in addition to his weekly column.
More new and enhanced features and columns include:
• Contributing editor for Fashion and Style, Tina Gaudoin, formerly editor-in-chief of WSJ., the Journal’s glossy lifestyle magazine, brings her unique sense of style to her new regular column on Style, profiling the latest in trends, shopping, designers and runway shows. Ms. Gaudoin also brings ‘Coolhunter’ to the Journal Europe, featuring the ‘must-have’ item of the week;
• European Life, the section’s opening column, which chronicles the quirks and trends of everyday life in a European capital;
• Art & Auctions which will feature the major auctions, new museums, exhibitions and emerging and established artists;
• ‘Friday Night, Saturday Morning’ which will give readers insight into what well-known European personalities do to unwind at the start of their weekend;
• Paul Levy will provide regular theatre and opera reviews while Travel coverage will expand, including the ‘Off the Beaten Track’ column, video, travel tips and a fully searchable archive online.
“Our readers will be treated to a feast of features and fascinating dispatches on how to indulge their leisure time,” said Patience Wheatcroft, editor-in-chief for Europe, The Wall Street Journal. “Whether it’s providing tips on investing in wine, reviewing the hottest theatre tickets or picking up trends from the fashion shows, we’ll provide our readers with unique and trustworthy insights.”
“The new-look Weekend Journal will provide an even more attractive environment for advertisers wanting to target our uniquely valuable audience,” said Andrew Langhoff, publisher of The Wall Street Journal Europe and managing director EMEA of Dow Jones & Company. “A recent survey shows our subscribers are spending even more time reading the paper each day, and are an increasingly influential, affluent group. Combined with a livelier and more engaging offering, that’s an incredibly powerful proposition for advertisers.”
The launch is being supported by an integrated, pan-European brand campaign featuring new-look creatives focusing on each of the key lifestyle sectors in Weekend Journal. The campaign will also include retail marketing activity throughout Europe, a series of reader and client events and a joint distribution promotion with The Times in London.
