This year's award, presented Monday (4 October) for the fifth time at the IFRA Expo, focused on publishers who use multimedia to build relationships with local markets, encourage interactivity, and help advertisers create local campaigns.
"If you think and act beyond the limits of print, the local market offers an enormous revenue potential for newspapers," said Meinolf Ellers, Managing Director of dpa-infocom/dpa-mediatec, an XMA juror and co-leader of the WAN-IFRA 'goLocal' project. "The XMA Awards 2010 provides impressive examples of how publishers worldwide start to exploit these opportunities by making the local customer the focus of their crossmedia strategies."
More on the awards, including overviews of all the entries, can be found at http://www.wan-ifra.org/xma
The XMA Cross Media Awards 2010 Prize Winners:
• "Limbolink", Het Belang van Limburg, Concentra, Belgium
• "Fashion Season@Orchard 2010", Singapore Press Holdings, Singapore
• "EUROSPAR Liezen", Kleine Zeitung, Austria
• "Deporte Base Cantabria", El Diario Montañés, Editorial Cantabria, Spain
• "nahraum.de - meine fotowelt", Ruhr Nachrichten Dortmund, Lensing Medien, Germany
• "Vida solidaria", Diario El Correo, Spain
• "OS- und EL-Nachbarn.de", Medienhaus Neue OZ, Germany
• "Kommuniti Cakna", Kumpulan Karangkraf, Malaysia
• "Wir machen unsere Leser zu Regionauten!", RMA Digital, Austria
• "Let's corrupt you", Agora, Poland
• "Ente Naadu", Malayala Manorama, India
• "soydemalaga.com", Prensa Malagueña, Spain
• "Meine Gemeinde", Eugen Russ Vorarlberger Zeitungsverlag, Austria
The winning entries will be on display at a special exhibition at IFRA Expo (4 to 6 October 2010 in Hamburg, Germany) in the Media Port, Hall A1 of the Hamburg Messe and Conference Center. The awards were presented at the Expo's annual "Get Together" in the Media Port on 4 October.
The XMA Cross Media Awards 2010 are presented by WAN-IFRA and sponsored by Adobe and dpa.
