Bluestar Mobile Ltd represents a strategic addition to YOC’s business and the range of services it provides. Its customer portfolio, including The Sun, The Times, The News of the World, The New York Post, The Mirror, The Guardian, Motorola, 20th Century Fox, Bacardi and other well-known companies, will considerably increase YOC's sales volume on the British market. The acquisition is the first such move for YOC AG in the UK but follows the successful completion of several other strategic purchases.
Bluestar Mobile, it is claimed, has been profitable since it was established, with operational stability guaranteed by recurring income. With similar internal processes and an almost identical organisational structure to YOC, both companies foresee smooth integration.
About The YOC Group
YOC says: "The YOC Group is one of Europe’s leading full service providers of advertising, information and transaction services for mobile phones. The Berlin-based group works for international brands, media houses, Internet portals, mobile phone service providers and financial service providers. The YOC Group offers three business areas: mobile marketing, affiliate marketing, and mobile B2C services. Within the mobile marketing segment, the YOC Group provides services and solutions for the efficient use of mobile marketing, mobile advertising and mobile Internet technology.
The YOC Group employs over 150 employees across seven different countries, including the following subsidiaries: YOC Ltd. in London, Moustik Sprl. in Brussels, and Sevenval AG, Moustik GmbH, Brutus Media GmbH and belboon-adbutler GmbH in Germany. Clients include: Coca-Cola, Mercedes-Benz, Nike, Kraft Foods, Walt Disney Studio Motion Pictures, BILD, Frankfurter Allgemeine Zeitung, Gruner + Jahr, IDG Media, Haymarket Consumer Media, Prisma Presse, Accuweather, Teletext, Qeep and 123play.com."
