The main reasons for this are not only the high growth of the mobile advertising operations within the YOC Group but also the general increase in the importance of mobile advertising. By spinning off the Mobile Advertising Unit, the YOC Group can in future respond even more purposefully to its customers' requirements and clearly demonstrate the independence of the mobile advertising operations. Dirk Kraus, CEO of YOC AG, is assuming the position of director of YOC Mobile Advertising GmbH, which is based in Berlin.
"Only two years after the mobile advertising product group was launched, its sales and staff have already grown to such an extent to take this step,” said YOC CEO Dirk Kraus. “Establishment of the first independent mobile marketing company distinguishes us clearly from other market players, while we are at the same time making a definite distinction between classic mobile marketing and YOC AG's marketing business."
The mobile advertising operations are growing: And YOC claims to possess the largest independent marketing network in the European area. In the last few months alone, YOC AG has succeeded in adding well-known companies to its Publisher-Portfolio. In Germany, YOC markets a total of 72 exclusive partners, including the ProSieben Group, the Handelsblatt publishing group, wetter.com and MTV. The number at the European level is about 140, including well-known Austrian publishers like krone.at or news.at, British publishers like The Sun, The Independent and Haymarket Media Group and now Spanish publications such as ELPAÌS.COM, SPORT.es, TELVA and elmundo.es, following last week’s takeover of Mobile Interactive Advertising Media, S.L.
About the YOC Group
YOC says: “The YOC Group is one of the leading European mobile marketing providers. As a full-service provider, YOC uses mobile phones for advertising, information and transaction purposes. In addition to mobile marketing, YOC operates in the affiliate marketing and mobile B2C services sectors. YOC had about 180 employees on 30. June 2009 and generated sales of EUR 23.6 million in 2008. The company operates in six different countries and intends to continue growing internationally.”
