The statement from YOC says: “Both Eurosport and The Racing Post will benefit from YOC Ltd’s position as the UK’s leading premium open network.
Eurosport: As part of a Europe wide deal brokered by YOC Group, YOC Ltd will represent and take to market the Eurosport iPhone app’s UK inventory. YOC Group has forged strong relationships over ten years with all relevant media agencies and direct clients across Europe, and is therefore the ideal partner for Eurosport and its international portfolio.
The Eurosport app, highly ranked in the Apple Appstore, provides advertisers with an attractive advertising opportunity. The app offers content covering football, tennis, cricket, Formula 1, golf and much more, enabling advertisers to target specific groups.
“High quality inventory is in short supply in mobile advertising; the Eurosport iPhone app provides a large reach into an attractive demographic,” says Gary Danks, Director of Advertising at YOC Ltd. He adds: “YOC specialises in premium mobile media, offering a brand safe environment - Eurosport fits our network perfectly. "
With its free sports news application, Eurosport has produced one of the most successful sports apps in Europe. In the past few months, the app has had 2.3 million downloads.
The Racing Post is Britain and Ireland’s sole racing and betting daily newspaper. The paper caters for a diverse range of readers including racehorse owners, trainers, jockeys, bookmakers, breeders, sports fans, punters and enthusiasts. It offers a comprehensive and authoritative service that provides information, insight and invaluable betting advice.
The audience points of entry include a recently re-designed website, a daily newspaper, 3 weekly titles and a very successful iPhone app. The app itself presents a unique opportunity for advertisers.
"We released the Racing Post iPhone app at the end of last year and it was an instant hit with our audience,” says Jim Sinstadt, Digital Sales Manager at Racing Post. He continues: “Now with over 60,000 monthly unique users of the app alone, we are delighted to announce the partnership with YOC whose expertise and knowledge in this fast growing space will be invaluable as we look to launch further mobile products".
About YOC
YOC says: “The YOC Group is one of the leading providers of mobile marketing, mobile advertising, mobile internet and affiliate marketing in the world. The YOC Group uses self-developed scalable platforms to implement integrated mobile solutions for customers from all industries. YOC AG operates more than 500 mobile portals in Europe via a protected mobilisation platform. With a portfolio of more than 180 titles, the YOC Group has the largest premium mobile advertising network in Europe. Every day, the centrally controlled AdServer processes more than 50 million requests for mobile advertising tools by means of this premium network and the blind advertising network ubiyoo. At 31st December 2009, YOC had 173 employees. Its 2009 turnover amounted to € 26.1 million. The company is represented in six countries and intends to grow further.”
