The special issue includes augmented reality content which when combined with the Zappar App, will provide the reader with additional exclusive content. This will enable users to extract visuals from the magazine, dressing up like the Queen or picturing their friends wearing the crown jewels, (extracted from the world famous Cecil Beaton portrait of Her Royal Highness) and then share the images via social networking. The cover also features an exclusive augmented reality corgi which comes to life with Zappar.
Kate Reardon, Editor, Tatler says, “I am ecstatically excited by the genius work Zappar have done for Tatler's special Jubilee Collector's Edition. Not only can you try on the crown jewels, but our regal corgi cover star comes to life. How thrilling is that?”
Caspar Thykier, Managing Director for Zappar adds, “We are thrilled to be working with Tatler on such fun and innovative content for the magazine to celebrate this milestone in British Royal history. At Zappar we are always looking for new ways to showcase the exciting possibilities that augmented reality can bring to the marketplace, and it has been a real privilege to work with Tatler on this ground-breaking project.”
The June issue of Tatler is on sale from Monday 30th April. The Zappar App is available free from iTunes or the Android Market Place.
About Zappar
Zappar says: “Zappar was launched in 2011 and founded by Kirk Ewing, Connell Gauld, Simon Taylor and Caspar Thykier, bringing together experience from the marketing and console game industries alongside pioneering technology from the University of Cambridge.
Zappar’s class-leading marker-less image recognition technology provides the broadest spectrum of AR applications on mobile across devices including delivery of film, audio, 3D animation, gaming interactivity and streaming data in the field of vision.
Zappar provide a full service offering with in-house creative and technology resource to deliver bespoke platform and content solutions.”
