B2B publishing has quietly become one of the healthier parts of the industry. The trade press that once lived on display and recruitment advertising now earns more of its money from subscriptions, data, events and membership, and private equity has noticed.
The shift meant giving up some old habits. Controlled circulation made sense in print, but open websites gave away what the magazine kept for qualified readers, and the publishers doing best have taken back control of their audiences through registration and paywalls. The Lawyer moved from an advertising-led business to one where paid content brings in over 40 per cent of revenue.
Don’t delude yourself because the barriers to entry in publishing are now non-existent.
Amanda Barnes B2B media
Specialist knowledge is the defence. AI makes generic information close to worthless, so the value lies in proprietary data, tools readers rely on in their daily work and journalism only a specialist could produce, as Computer Weekly's Post Office investigation showed. Print hasn't vanished either. Some publishers now sell it alongside digital at the same price and let readers choose.
Below you'll find some of our best feature articles on B2B and trade media, from subscriptions and data products to events, print, consolidation and specialist journalism, alongside our latest news and industry commentary.
We asked Amanda Barnes, chief executive of Faversham House, what does best practice publishing look like in B2B media? This is what she said…
Rory Brown has enjoyed great success in business media. Having last year sold AgriBriefing and now following new paths in the B2B space, he takes some time out to tell us what he has learned on his journey so far…
Print is certainly not dead, says Chairman Mark Allen. However, you need to offer readers choice and be neutral and agnostic about the outcome.
The Lawyer has been on quite a journey, successfully transitioning from a controlled circulation ad-driven model to a high value enterprise subs one. Andy Baker talks Meg Carter through the key stages and what they’ve learnt along the way.
In the first of our new ‘Digital Horizons’ series, Tom Lake, director of product and technology at Infopro Digital, looks at the tech opportunities and challenges facing his company and the wider B2B sector.
The future of B2B lies in serving your sector in three connected ways: information, intelligence and events.
John Barnes, chief digital officer, William Reed Business Media, tells Ciar Byrne about how the B2B media sector is managing the digital transformation journey.
Computer Weekly deserves much credit for its role in investigating the Horizon IT scandal. Dickon Ross looks at what lessons other B2B journalists can take from their work.
The general expectation is that the buying and selling of media brands is going to increase significantly in 2025. A number of companies have been quietly building up their war-chests during a wobbly 2024, reports Jim Bilton.
If you’re thinking of setting up a membership scheme, be prepared to play the long game because success doesn’t come overnight.
Informa last week reported further improvement in its operating performance through the first four months of 2018 and re-confirmed full year expectations in a trading update released to coincide with its Annual General Meeting in London.
The PPA has unveiled the shortlist for its 2018 awards.
Daily Mail and General Trust has today published its half yearly financial report for the six months ended 31 March 2018.
James Evelegh's editorial from this week's edition of InPubWeekly.
Hearst UK has announced the launch of a new incubator initiative - The Nest.
William Reed Business Media has appointed Mark Allin as Chairman of the William Reed Group Board.
As distribution becomes “dynamic” and circulation departments morph into audience teams, there is a real change in how publishers are managing the channels to the end-user, reports Jim Bilton.
James Evelegh’s roundup of some of the news stories that caught his eye over the last couple of months.
When looking for new inspiration for your own digital transformation journey, it pays to cast the net as wide as possible, looking outside your own industry and beyond your own borders. Carolyn Morgan moderated a number of sessions at the Digital Inn
How can you tell if your ad management system is up to the job? The answer, do a clicks-audit on each of your commonly performed tasks. The higher the number of clicks, the less effective your system. James Evelegh talks ad management with Publishing
There’s a revolution going on in publishing, writes Peter Houston: we’re making readers pay for content again.
Mark Allen Group is a big believer in print… and a big believer in digital too! As Matt Cianfarani tells Ciar Byrne, digital publishing is opening up lucrative new revenue streams for the group’s healthcare titles.
James Evelegh's comment piece from the May / June 2018 issue of InPublishing magazine.
Euromoney Institutional Investor PLC last week published an interim financial report.
Euromoney Institutional Investor PLC announced last week that Sir Patrick Sergeant, Non- Executive Director and founder of the Company, has informed the Board of his intention to retire from the Board on 16 May 2018.
