B2B publishing has quietly become one of the healthier parts of the industry. The trade press that once lived on display and recruitment advertising now earns more of its money from subscriptions, data, events and membership, and private equity has noticed.
The shift meant giving up some old habits. Controlled circulation made sense in print, but open websites gave away what the magazine kept for qualified readers, and the publishers doing best have taken back control of their audiences through registration and paywalls. The Lawyer moved from an advertising-led business to one where paid content brings in over 40 per cent of revenue.
Don’t delude yourself because the barriers to entry in publishing are now non-existent.
Amanda Barnes B2B media
Specialist knowledge is the defence. AI makes generic information close to worthless, so the value lies in proprietary data, tools readers rely on in their daily work and journalism only a specialist could produce, as Computer Weekly's Post Office investigation showed. Print hasn't vanished either. Some publishers now sell it alongside digital at the same price and let readers choose.
Below you'll find some of our best feature articles on B2B and trade media, from subscriptions and data products to events, print, consolidation and specialist journalism, alongside our latest news and industry commentary.
We asked Amanda Barnes, chief executive of Faversham House, what does best practice publishing look like in B2B media? This is what she said…
Rory Brown has enjoyed great success in business media. Having last year sold AgriBriefing and now following new paths in the B2B space, he takes some time out to tell us what he has learned on his journey so far…
Print is certainly not dead, says Chairman Mark Allen. However, you need to offer readers choice and be neutral and agnostic about the outcome.
The Lawyer has been on quite a journey, successfully transitioning from a controlled circulation ad-driven model to a high value enterprise subs one. Andy Baker talks Meg Carter through the key stages and what they’ve learnt along the way.
In the first of our new ‘Digital Horizons’ series, Tom Lake, director of product and technology at Infopro Digital, looks at the tech opportunities and challenges facing his company and the wider B2B sector.
The future of B2B lies in serving your sector in three connected ways: information, intelligence and events.
John Barnes, chief digital officer, William Reed Business Media, tells Ciar Byrne about how the B2B media sector is managing the digital transformation journey.
Computer Weekly deserves much credit for its role in investigating the Horizon IT scandal. Dickon Ross looks at what lessons other B2B journalists can take from their work.
The general expectation is that the buying and selling of media brands is going to increase significantly in 2025. A number of companies have been quietly building up their war-chests during a wobbly 2024, reports Jim Bilton.
If you’re thinking of setting up a membership scheme, be prepared to play the long game because success doesn’t come overnight.
Two of the sessions at October’s FIPP World Congress were given over to native advertising. In one, Jesper Laursen of the Native Advertising Institute, revealed the findings of some recent research and in the other, Carla Faria, director of The Found
Holyrood has been named Scottish Magazine of the Year at the PPA Scottish Magazine Awards 2017.
Incisive Works, the specialist content and performance marketing agency of Incisive Media, has struck a partnership with Open Door Media Ltd – publishers of Investment Europe – for the creation and distribution of premium content for fund selectors a
Incisive Media has recruited content and audience-development consultant Adrian Barrick to support its investment in high value, independent journalism.
Euromoney Institutional Investor PLC, the international business information and events group, announced yesterday that it has reached a binding agreement to sell its minority equity stake in Dealogic.
Circdata, the event registration specialist, has expanded its product portfolio and launched its event app – called Fusion-Visit - at New York Vet and London Vet Show this month.
James Evelegh's editorial from today's edition of InPubWeekly.
The 2017 British Society of Magazine Editors Awards were held yesterday at The Sheraton Grand London Park Lane Hotel.
In London for the PPA Customer Direct conference, we grab five minutes with Jonas Rideout, global business development director at content monetisation specialists, Piano.
The annual PPA Customer Direct Conference and Awards took place on November 17 at the Jumeirah Carlton Tower Hotel.
Haymarket is joining some of the world's leading media organisations in backing The Trust Project - a new global industry initiative designed to give audiences the transparency they demand when judging the quality of media.
CDS Global and Zeddit have announced a strategic technology partnership in the UK and Australia to provide advanced subscriber conversion capabilities for print magazine publishers.
Leading data insight company Proagrica, part of the global RELX Group, last week launched the rollout to the agri-food supply chain of Agility, its new data platform which collects, aggregates, cleans and delivers accurate and timely data from multip
Walstead, one of Europe’s leading independent printing businesses, has expanded its senior management team with the appointment of Andy Berg to the new role of Group Managing Director for its digital businesses which provide content, pre-media, digit
Over in London for the launch of Merit’s latest research project, we grab five minutes with Cornelius Conlon, CEO of data and coding specialists Merit.
