News
CIM appoints new Chief Executive
The Chartered Institute of Marketing (CIM), the world’s largest professional body for marketing, has announced the appointment of its new Chief Executive.
B2B & Trade Media
B2B publishing has quietly become one of the healthier parts of the industry. The trade press that once lived on display and recruitment advertising now earns more of its money from subscriptions, data, events and membership, and private equity has noticed.
The shift meant giving up some old habits. Controlled circulation made sense in print, but open websites gave away what the magazine kept for qualified readers, and the publishers doing best have taken back control of their audiences through registration and paywalls. The Lawyer moved from an advertising-led business to one where paid content brings in over 40 per cent of revenue.
Don’t delude yourself because the barriers to entry in publishing are now non-existent.
Amanda Barnes B2B media
Specialist knowledge is the defence. AI makes generic information close to worthless, so the value lies in proprietary data, tools readers rely on in their daily work and journalism only a specialist could produce, as Computer Weekly's Post Office investigation showed. Print hasn't vanished either. Some publishers now sell it alongside digital at the same price and let readers choose.
Below you'll find some of our best feature articles on B2B and trade media, from subscriptions and data products to events, print, consolidation and specialist journalism, alongside our latest news and industry commentary.
Essential Resources
Best Practice in Publishing
B2B media
We asked Amanda Barnes, chief executive of Faversham House, what does best practice publishing look like in B2B media? This is what she said…
FEATURE
Riches in niches
Rory Brown has enjoyed great success in business media. Having last year sold AgriBriefing and now following new paths in the B2B space, he takes some time out to tell us what he has learned on his journey so far…
A Celebration of Print
Our print strategy: Mark Allen Group
Print is certainly not dead, says Chairman Mark Allen. However, you need to offer readers choice and be neutral and agnostic about the outcome.
INTERVIEW
From controlled circ to enterprise subs
The Lawyer has been on quite a journey, successfully transitioning from a controlled circulation ad-driven model to a high value enterprise subs one. Andy Baker talks Meg Carter through the key stages and what they’ve learnt along the way.
Digital Horizons
What the ‘Intelligent Age’ means for B2B media
In the first of our new ‘Digital Horizons’ series, Tom Lake, director of product and technology at Infopro Digital, looks at the tech opportunities and challenges facing his company and the wider B2B sector.
COMMENT
Opportunities & Threats: B2B Media
The future of B2B lies in serving your sector in three connected ways: information, intelligence and events.
The Digital Transformation Journey
B2B media
John Barnes, chief digital officer, William Reed Business Media, tells Ciar Byrne about how the B2B media sector is managing the digital transformation journey.
Dickon Ross’s publishing world
The Post Office Scandal – 10 takeaways for B2B journalists
Computer Weekly deserves much credit for its role in investigating the Horizon IT scandal. Dickon Ross looks at what lessons other B2B journalists can take from their work.
MEDIA FUTURES
Gambling on M&A in 2025
The general expectation is that the buying and selling of media brands is going to increase significantly in 2025. A number of companies have been quietly building up their war-chests during a wobbly 2024, reports Jim Bilton.
COLUMN
Keep iterating
If you’re thinking of setting up a membership scheme, be prepared to play the long game because success doesn’t come overnight.
All Articles
News
Bauer partners with LG for Exclusives promotion
Leading media group Bauer Media will partner with LG Mobile in a fully integrated multi-platform marketing campaign promoting the ITV2 seven-part series ‘The Exclusives’ which airs from May 17.
News
ADH acquires titles from Key
ADH Publishing has announced the acquisition of Aviation Modeller International including Aeromodeller and Flying Scale Models from Key Publishing Ltd.
News
ELLE UK appoints new deputy editor
ELLE, the women’s fashion brand published by Hearst Magazines UK, has appointed a new Deputy Editor.
News
NCTJ Awards for Excellence open for entries
The NCTJ’s annual Awards for Excellence in Journalism are now open for entries and this year there is a brand new award to celebrate student publications.
FEATURE
Anna Jones - interview
Last year, Hachette Filipacchi and NatMag merged to form Hearst Magazines UK, and the new chief operating officer was Anna Jones. Meg Carter talks to Anna about the merger and the outlook for Hearst and the wider publishing industry.
FEATURE
Still settling for ‘ho hum’ headlines?
No one will read your glittering promotional copy if your headline doesn’t make them sit up and take notice. Jennifer Menten has eight tips for grabbing your prospects’ attention.
FEATURE
How do they make money from doing that?
The PPA recently commissioned Wessenden Marketing to conduct a study into how media companies make money in the digital age, entitled, Business Models for a Digital World. Jim Bilton summarises the key findings from the research.
News
CBeebies Art magazine teams up with National Portrait Gallery
In partnership with the National Portrait Gallery, CBeebies Art magazine has launched a competition inviting readers aged three to seven to create a portrait of their family imagined as the British Royal Family.
News
Nursery World magazine launches in China
Nursery World, one of the UK’s leading b2b publications for practitioners and decision-makers working across the early years education and childcare sector, launched its first international edition in China on 1 May.
FEATURE
Whatever Happened To Gob-Smacking Surprise?
Fifty years ago, the Sunday Times launched its colour supplement and broke the mould of weekend newspaper publishing. Former editor Peter Jackson looks at its impact and what future the colour supplement has today.
FEATURE
Magazine Extensions On Steroids (Part 1)
US consumer magazine publishers are busily pumping out brand extensions in all shapes and sizes. Karlene Lukovitz looks at two manifestations of this, and promises more in future columns!
FEATURE
Off The Page - David Hepworth on magazines and beyond
David Hepworth's regular column, in the May / June 2012 issue of InPublishing.
News
PPA launches MagAid
The UK’s magazine publishing community has pledged to raise literacy standards through the launch of a new charity – MagAid.
News
PPA launches anti-piracy initiative
The Professional Publishers Association (PPA) has launched an Anti-Piracy Portal to defend magazine publishers against the growing threat from digital copyright infringement.
