B2B publishing has quietly become one of the healthier parts of the industry. The trade press that once lived on display and recruitment advertising now earns more of its money from subscriptions, data, events and membership, and private equity has noticed.
The shift meant giving up some old habits. Controlled circulation made sense in print, but open websites gave away what the magazine kept for qualified readers, and the publishers doing best have taken back control of their audiences through registration and paywalls. The Lawyer moved from an advertising-led business to one where paid content brings in over 40 per cent of revenue.
Don’t delude yourself because the barriers to entry in publishing are now non-existent.
Amanda Barnes B2B media
Specialist knowledge is the defence. AI makes generic information close to worthless, so the value lies in proprietary data, tools readers rely on in their daily work and journalism only a specialist could produce, as Computer Weekly's Post Office investigation showed. Print hasn't vanished either. Some publishers now sell it alongside digital at the same price and let readers choose.
Below you'll find some of our best feature articles on B2B and trade media, from subscriptions and data products to events, print, consolidation and specialist journalism, alongside our latest news and industry commentary.
We asked Amanda Barnes, chief executive of Faversham House, what does best practice publishing look like in B2B media? This is what she said…
Rory Brown has enjoyed great success in business media. Having last year sold AgriBriefing and now following new paths in the B2B space, he takes some time out to tell us what he has learned on his journey so far…
Print is certainly not dead, says Chairman Mark Allen. However, you need to offer readers choice and be neutral and agnostic about the outcome.
The Lawyer has been on quite a journey, successfully transitioning from a controlled circulation ad-driven model to a high value enterprise subs one. Andy Baker talks Meg Carter through the key stages and what they’ve learnt along the way.
In the first of our new ‘Digital Horizons’ series, Tom Lake, director of product and technology at Infopro Digital, looks at the tech opportunities and challenges facing his company and the wider B2B sector.
The future of B2B lies in serving your sector in three connected ways: information, intelligence and events.
John Barnes, chief digital officer, William Reed Business Media, tells Ciar Byrne about how the B2B media sector is managing the digital transformation journey.
Computer Weekly deserves much credit for its role in investigating the Horizon IT scandal. Dickon Ross looks at what lessons other B2B journalists can take from their work.
The general expectation is that the buying and selling of media brands is going to increase significantly in 2025. A number of companies have been quietly building up their war-chests during a wobbly 2024, reports Jim Bilton.
If you’re thinking of setting up a membership scheme, be prepared to play the long game because success doesn’t come overnight.
Online stock photography site Alamy and epa european press agency have signed a strategic commercial agreement which allows Alamy to sell epa's award winning news, sport and entertainment images including the epa archive.
Tatler magazine has joined forces with Storm Model Management to launch a search for the face of Teen Tatler 2012.
Country Living and House Beautiful, published by Hearst Magazines UK, are launching their first-ever sofa collection, available exclusively at DFS, Britain’s leading sofa retailer, from 19 March.
The Daily Telegraph's award-winning sports correspondent, Gareth Davies, has been appointed as the International Paralympic Committee's (IPC) representative on the IOC's Press Commission.
Incisive Training has recently delivered a training course for the Central Bank of Nigeria in Lagos, its first course in central Africa.
Wyndeham Group has announced it has renewed its printing contract with Condé Nast Britain, to cover the next three years.
The Professional Publishers Association (PPA) has announced the line-up and agenda for its annual PPA Conference on May 9, 2012.
Harper’s Bazaar, the monthly fashion magazine published by Hearst Magazines UK, has appointed Jenny Dickinson as Acting Editor.
Following an extensive pitch process The Royal British Legion has appointed John Brown to revamp their membership communications programme.
Slash – one of the most legendary and revered guitarists in rock history – is set to unleash his second solo album as part of an exclusive Classic Rock collector’s Fanpack on 21 May.
Redwood, one of the UK’s leading strategic content agencies, has appointed former editorial director of Haymarket Business Media, Dominic Mills as Royal Mail group editor.
IPC Connect has announced the appointment of Catherine Westwood as editor of Woman’s Own, one of the UK’s best loved women’s weekly magazines.
Publishing Expo 2012 reports 9% pure visitor growth, a cumulative growth of 19% in 2 years under UBM.
CDS Global has appointed Clare Kulik as Head of Customer Services.
Carolyn Jones, a student from the MA Publishing course at London College of Communication (LCC), has been awarded the Macmillan Student Achievement Award for outstanding work in magazine publishing.
